1. Information We May Collect

The information collected depends on how you interact with Be Your Best™ and which Services you choose to use.

Payment Information

Complete payment-card information is generally entered directly into a third-party payment processor rather than stored by Be Your Best™. We may receive limited transaction information such as payment status, amount, date, transaction identifier, card brand, or partial card details.

Information From Other Sources

We may receive information from service providers used to administer accounts, transactions, forms, scheduling, email, text messaging, website analytics, or other Services.

2. Consumer Health & Wellness Information

Some information voluntarily submitted in connection with wellness tools, applications, coaching, custom-menu requests, or app features may qualify as health-related, wellness-related, or sensitive information under applicable law.

Be Your Best™ is a wellness education and coaching business and does not represent its ordinary website, email, community, app, form, or coaching systems as medical-record systems.

We collect and use health- or wellness-related information only as reasonably necessary to provide the Service you request, communicate with you, administer that Service, maintain records, protect users and the business, or comply with applicable law.

Information We Do Not Need for Ordinary Services

Custom Menu planning and ordinary wellness Services generally do not require medical records, laboratory reports, complete medication histories, or detailed clinical records. Please provide only information reasonably necessary for the Service requested.

Consent and Applicable Consumer Health Laws

Where applicable law requires consent before collecting, using, or sharing certain consumer health information, Be Your Best™ will seek the required consent through the relevant form, application, feature, or other process.

You may withdraw consent prospectively where applicable law provides that right, subject to legal, contractual, recordkeeping, and operational requirements.

Consumer Health Data Breach Obligations

Health-related information may be subject to privacy, security, or breach-notification requirements even when HIPAA does not apply. Be Your Best™ will address legally reportable security incidents according to applicable law.

3. How We May Use Information

We may use information to:

• Provide websites, app/community features, memberships, menus, downloads, coaching, programs, and requested resources.
• Create, authenticate, administer, and support accounts.
• Process transactions, recurring memberships, payment arrangements, cancellations, refunds, and related records.
• Deliver menus, recipes, shopping lists, wellness resources, reminders, and program communications.
• Review coaching applications and determine program fit and scope.
• Review Custom Menu requests and prepare a proposed scope, price, deliverables, and timing.
• Respond to questions, customer-service requests, applications, and support inquiries.
• Personalize Services based on preferences voluntarily provided.
• Schedule calls, sessions, appointments, or program activities.
• Send transactional, administrative, legal, safety, and service-related communications.
• Send marketing communications when permitted by law and consistent with the applicable consent.
• Operate community features, journaling tools, gratitude tools, habit features, comments, challenges, and member resources.
• Analyze performance, troubleshoot problems, improve user experience, and develop new features.
• Detect fraud, misuse, unauthorized access, security incidents, or violations of applicable terms.
• Maintain business, tax, accounting, compliance, and legal records.

4. Free Resources, Resource Delivery & Marketing

When you request a free Be Your Best™ resource, we may use the information you provide to deliver that resource and send related transactional or service communications.

Requesting a free resource does not by itself create a paid membership, coaching relationship, or medical-provider relationship.

Where separate consent is required for marketing email or text messages, that consent will be obtained through the applicable opt-in process rather than inferred solely from requesting a free resource.

5. How We May Disclose Information

We may disclose information in the following circumstances.

Service Providers

We may provide information to service providers that perform functions on our behalf, such as website hosting, membership administration, payment processing, forms, scheduling, cloud storage, email, SMS, automation, analytics, security, accounting, and customer support.

At Your Direction

We may disclose information when you direct us to send information to, connect with, or use another provider or service.

Legal and Safety Purposes

We may disclose information where reasonably necessary to comply with law, respond to lawful process, investigate fraud or security incidents, enforce agreements, or protect rights, safety, property, or users.

Business Transactions

Information may be transferred in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction, subject to applicable law.

Aggregated or De-identified Information

We may use or disclose information that has been aggregated or reasonably de-identified so that it is not intended to identify an individual, subject to applicable law.

6. Third-Party Provider Categories

Be Your Best™ uses third-party services to operate portions of the business. Providers may change over time.

Third-party providers maintain their own security, privacy, retention, and legal practices. Their policies may apply when you interact directly with their services.

7. Cookies, Analytics & Similar Technologies

The website and certain third-party services may use cookies, pixels, scripts, local storage, or similar technologies for functionality, security, preferences, analytics, or marketing where permitted.

These technologies may support:

• Essential website operation, login sessions, security, and account functionality.
• Saving preferences and visitor choices.
• Measuring traffic and page performance.
• Understanding interaction with emails or links.
• Advertising measurement or audience activity when enabled and legally permitted.

Managing Cookies and Tracking

You may manage certain technologies through browser settings and any privacy or cookie controls made available on the site. Blocking essential technologies may prevent some account, login, checkout, or preference functions from working.

Sale, Sharing & Targeted Advertising

Be Your Best™ does not sell personal information for money. Certain advertising, analytics, or cross-context technologies, if enabled, may be treated as a “sale,” “sharing,” or targeted-advertising activity under some privacy laws. Where applicable law provides an opt-out right, we will provide or honor the legally required mechanism.

We will honor legally recognized browser-based privacy signals where required by applicable law and technically supported by the Services.

8. Email & SMS Communications

Transactional and Service Email

We may send emails reasonably necessary to deliver a requested resource, administer an account, process a transaction, manage a membership, respond to an inquiry, communicate program information, or provide legal, safety, or security notices.

Marketing Email

Marketing email is sent according to the consent and preferences associated with your subscription. You may unsubscribe using the link in the message or by contacting us.

Unsubscribing from marketing does not prevent necessary transactional, account, purchase, safety, or legal communications.

Text Messages

Providing a telephone number does not automatically enroll you in every Be Your Best™ text-message program. Where consent is required, you must opt in through the relevant consent process.

9. App, Journaling & Community Features

The Be Your Best™ Health & Wellness Community app may include features such as community content, journaling, gratitude tools, habit support, recipes, prayer resources, challenges, comments, and other wellness tools.

Private and Community-Visible Information

Different app or community features may have different visibility settings. Information you intentionally post in a community-visible area may be viewed by other users.

Do not post highly sensitive medical, financial, account-security, identifying, or precise-location information in community-visible areas.

Journal entries, habit information, or other private tools should be used according to the visibility and privacy controls presented within the applicable feature.

App and community use does not create a medical, therapeutic, or private coaching relationship unless you separately enroll in an applicable coaching Service.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Safeguards may include access restrictions, account controls, provider security features, device protections, limited permissions, and third-party payment processing.

No website, internet transmission, email account, cloud platform, or storage system can be guaranteed completely secure.

We maintain processes intended to respond to security incidents and applicable breach-notification obligations.

11. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including providing Services, maintaining accounts, completing transactions, communicating with users, resolving disputes, preventing fraud, enforcing agreements, and satisfying legal, tax, accounting, or regulatory obligations.

Retention periods vary depending on the type of information, the Service involved, applicable legal requirements, contractual obligations, and the platform used.

Information may remain temporarily in backups, archives, or provider systems after deletion from active systems.

12. Processing Locations

Be Your Best™ is based in the United States. Information may be processed or stored in the United States or in other locations where service providers operate.

Privacy and data-protection laws may differ between jurisdictions. Where legally required, appropriate safeguards may be used for cross-border transfers.

13. Your Privacy Choices & Requests

Depending on where you reside and subject to applicable exceptions, you may have rights relating to personal information, including the right to:

• Request access to certain personal information.
• Request correction of inaccurate information.
• Request deletion of certain information.
• Request information about categories of information collected, used, or disclosed.
• Withdraw consent when processing is based on consent.
• Unsubscribe from marketing email.
• Opt out of text messages.
• Manage supported cookie, tracking, or advertising preferences.
• Exercise consumer-health-data rights where applicable law provides them.
• Appeal a privacy-request decision where applicable law provides that right.

Submitting a Privacy Request

Send privacy requests to askme@beyourbest.nyc with the subject line Privacy Request.

Describe the request and provide enough information for us to identify the relevant account or records. We may need to verify your identity before fulfilling a request.

Authorized Agents

Where applicable law allows an authorized agent to submit a request, we may require proof of authorization and may separately verify the identity of the person whose information is involved.

Non-Discrimination

We will not unlawfully discriminate against an individual for exercising an applicable privacy right.

14. Children, Teens & Parent/Guardian Involvement

Paid Services

Paid memberships, coaching, Custom Menu purchases, and other paid Services are intended for individuals age 18 or older unless a specific offer expressly states otherwise.

Ages 13–17

Individuals ages 13–17 may participate in eligible free app or community features with parent or guardian involvement.

A parent or guardian should oversee the minor’s participation, privacy choices, account use, and information submitted through the Service.

Teens should not submit or post highly sensitive medical, financial, security, or precise-location information in community-visible areas.

Be Your Best™ does not knowingly use health-related information from users ages 13–17 for targeted advertising or unrelated marketing purposes.

Children Under 13

Be Your Best™ does not knowingly collect personal information online directly from children under 13 except where legally required parental notice and consent have been obtained.

If we learn that information from a child under 13 was collected in a manner inconsistent with applicable law, we will take reasonable steps to delete it.

A parent or guardian who believes a child has submitted personal information may contact askme@beyourbest.nyc .

15. Third-Party Links & Independent Services

The Services may link to retailers, social platforms, booking tools, payment processors, forms, videos, affiliate partners, or other third-party services.

When you leave a Be Your Best™ page or interact directly with another provider, that provider’s privacy policy and terms generally govern its collection and use of information.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in Services, technology, providers, legal requirements, or business practices.

The revised policy will display a new “Last updated” date.

Where legally required, we will provide additional notice or obtain consent before materially changing how previously collected information is used.

17. Related Terms

Use of the Services is also subject to the Be Your Best™ Terms & Conditions , including provisions governing eligibility, purchases, recurring memberships, fixed-term programs, intellectual property, and acceptable use.

18. Contact Us

Questions about this Privacy Policy or requests concerning personal information may be directed to: